Personal Seat Licensing

As of May 10, the Atlanta Falcons have sold more than 48,000 personal seat licenses for Mercedes-Benz Stadium. The estimated total is approximately $233 million, according to data from a state agency obtained by the Atlanta Journal-Constitution. With the stadium capacity set at 71,000, there is still about 13,000 seats open for purchase as of March 31. The rest of the seats, about 10,000, are set aside for sponsorship deals, visiting teams and other business purposes. Seat licenses range from $500 to $5,500 for non-club seats and from $10,000 to $45,000 for club seats. On top of the one-time license fee, season-ticket prices range from $55 to $385 per game.

The AJC’s updates on Falcons personal seat license sales through open-records requests:

July 31, 2015: 12,997

Sept. 30, 2015: 22,434

Nov. 30, 2015: 26,617

March 31, 2016: 29,211

April 30, 2016: 29,835

July 31, 2016: 31,977

Aug. 31, 2016: 32,702

Nov. 30, 2016: 37,455

March 31, 2017: 48,189*

* – Latest available figure

(Source: Georgia World Congress Center Authority)

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